How to Create a Beautiful, High-Converting Profile

Make Your Profile Standout With Profile Photo Best Practices

Your profile is your digital first impression — make it count! Adding your profile and gallery photos not only completes your profile but also helps you stand out and build trust with your new clients. Make your profile shine and add a clear, friendly photo that reflects your personality and professionalism. 

You can add, edit, highlight, or delete photos of your work on your StyleSeat profile. There are two places for photos: Your main profile photo and your photo gallery. 

Add A Profile Photo:

Click More > My Profile >Tap the empty profile icon or your current profile picture > Select which method you wish to use to import your photo

Add A Gallery Photo:

Click More > My Profile > Click the camera icon > Select which method you wish to use to import your photo

Pro Tip: Add a profile photo and at least 5 photos to improve your profile.

Want to Instantly Boost Your Search Ranking and Increase Bookings?

Tag photos to your services 

Increase your search ranking and extend your marketplace reach! When you tag a photo from your gallery to a service, this gives clients a visual example of what to expect from booking that service. These tagged photos will display when a client clicks into the service from your service menu displayed on your profile. 

Click More -> Click My Profile -> Click a gallery photo -> Click the pencil icon to edit /add the service for the photo/ add the client/add a short description 

Pro Tip: Tag at least 2 photos to each service to improve your profile.

STYLESEAT BLOG: How to Tag Photos in Your StyleSeat Gallery

Curate a Portfolio That Sells Your Talent

3 Simple Ways to Elevate Your Photos

When it comes to booking new clients, photos are everything. Clients do their research — they browse your reviews, look you up on StyleSeat, and, most importantly, check your photos, looking for happy clients with great results. Bad photos can cost you a client before they even step into your salon. Don’t let poor photography cost you your business, explore three simple tricks to transform your photo gallery into a professional-grade portfolio.

Check Your Photo Composition

Good photo composition comes down to how visually appealing your photo is. Luckily, you don’t need an MFA to master a good photo, this simply comes down to how you position your photo.

First, choose your background wisely, a noisy background can easily take away from your work. Instead of a busy salon background, designate a clean wall in your space as your photo backdrop. It doesn’t have to be a blank wall, you can use plants or neutral wall art to create a visually appealing background that doesn’t distract from your work.

When positioning your photo, leave plenty of blank space around your model to avoid cutting off the top of their head, face, or obvious extremities. You can even go a step further to control the color tone of your gallery. If you have a regular coming in, tell them you’re working on your portfolio and ask to use them as a model. Ask your client to wear neutral colors and avoid loud patterns like chevron, stripes, or animal print. Alternatively, you can keep a simple blouse or robe on hand to style your models in order to keep your photo gallery flow on point.

Find the Right Lighting 

Lighting can make or break a photo. Luckily, there are some easy hacks to capture the right lighting for your shots. A ring lightcan help you capture influencer-worthy photos with your iPhone by giving you an even, distributed studio light. Have your client stand against your neutral background, point the light towards them, and take photos through the center of the ring for an even glow.

You don’t have to break the bank for studio-grade lighting. If you choose to forgo a ring light, you can take your photos the old fashion way with natural light. Dedicate a section of your salon to capture photos next to a natural light source. If you don’t have a natural lit area inside your space, take your client outside. Opt for a quick photoshoot against a muted wall, garage door, brick building — you name it. Unless your client is in a hurry, they will likely be more than happy to have their Vogue moment while you capture their new look.

Enhance Your Photos 

If you don’t have a professional-grade camera on deck, don’t sweat it. Your iPhone or Android will do the job (thank you modern technology). Features like Portrait mode make it easy to capture professional shots on your phone. To get the most out of your photos, apply studio-quality lighting effects to your Portrait mode photos.

On an iPhone:

• From the camera application, choose Portrait mode.
• Follow the tips onscreen to frame your subject in the yellow portrait box.
• Drag the box emoji to choose a lighting effect:
• Natural Light: The face is in sharp focus against a blurred background.
• Studio Light: The face is brightly lit, and the photo has an overall clean look.
• Contour Light: The face has dramatic shadows with highlights and lowlights.

On an Android:

• Open the camera app.
• Select the menu button or swipe to choose the portrait option.
• Point and shoot.
• Don’t have the latest phone? Sometimes it’s worth the investment. Investing in a tool that can convey your skills and advertise your business is as, if not more, important than the tools within your salon.

Your profile is more than just a listing — it’s your digital portfolio and the first impression new clients will have of your work. A polished, visually consistent profile helps you stand out and attract clients who are excited to book with you. 

Your photo gallery is where your artistry comes to life. Use this space to highlight your signature styles, favorite looks, and creative transformations.

• Keep lighting consistent: Natural or ring light setups work best. Consistency makes your profile look polished and cohesive.
• Mind your composition: Center your work, avoid cluttered backgrounds, and make sure your subject is the focus.
• Add before-and-after photos: These are powerful for showing your skill and results — perfect for hair, beauty, and skincare pros!

Pro Tip: Your profile is your digital storefront. The more thoughtfully you curate it, the more it will attract clients who appreciate your talent and style.

STYLESEAT BLOG: 5 Photos You Should Have in Your Photo Gallery

Highlight What Makes You the Go-To Expert

Your profile is your opportunity to show clients why you are the expert they’ve been looking for. Highlighting what makes you unique helps you stand out in search results, build trust, and attract clients who are excited about your specific skills.

Highlight your specialties. Be specific about what you do best! Use clear services so clients can easily find you. The more specific you are, the easier it is for clients to know you’re the right fit for their needs.

List your certificates and licenses. Do you have advanced training or certifications? Offer a specialized service or technique that sets you apart? Let your clients know! These details show credibility and help clients understand the quality and depth of your expertise.

Talk About Your Goals. Where you’ve been is important, but where you’re going is, too. What are your goals for the future as a skin care specialist? Maybe you play to open your own med spa or massage therapy business. Talking about the road ahead will get your clients excited to be part of your journey. If you’re experiencing writer’s block, refer to your mission statement for some ideas.

What Makes You Unique. Similar to your specialty, it’s also important to include what makes you unique in your bio. With this sentence or two, don’t be afraid to be a little vulnerable. Honesty and openness are important when someone is considering booking you. 

Clients will come to you with both life and beauty concerns, so if you’re open and approachable in your bio, this helps them feel comfortable before they even click that book button.

Think of your profile as your personal brand page — the clearer you are about your specialties, the more your ideal clients will find (and book!) you.

Write a Bio That Turns Browsers Into Bookers

Use your About Me to tell your story. Your About Me is where you can share your passion and experience in your own words. Talk about your background, your favorite part of the work you do, or what clients love most about your results.

When you highlight what makes you the go-to expert, StyleSeat can better match you with clients searching for your specialties. It’s also one of the fastest ways to build credibility and attract repeat bookings.

Your bio is your chance to make a great first impression — and turn casual browsers into paying clients. Think of it as your mini sales pitch: it should tell clients who you are, what you specialize in, and why they’ll love booking with you.

• Open with a clear, confident statement that describes what you do and how you help clients feel their best. 
• Give clients a glimpse into your background and what makes your approach unique. Mention your years of experience, favorite services, or your personal philosophy when it comes to beauty or style. 
• Wrap up your bio with an approachable call to action that encourages clients to book.

Pro Tip: Write in your own voice, keep sentences short, and focus on what clients care about most: the experience and results you deliver. A warm, confident tone helps clients trust you and click that “Book” button.

Tips for a Top-Notch Bio

Still need some further encouragement on how to write an esthetician bio that truly sparkles? Turn to these tips for a top-notch piece of written copy.

• Be positive: A negative bio can be off-putting to a reader. Try to keep things positive and lighthearted yet still professional.

• Personal tidbit: We know a lot of you focus on spa services and skincare all day, every day. But try to add a personal tidbit. Do you love baking or hiking, spending time with your kids, or diving into your city’s coffee culture? Perfect. Adding something other than cosmetology to your bio can make it more approachable.

• Length: Bio lengths will vary based on whether you’re using them for Instagram, your StyleSeat profile, or at the end of a guest blog. A good rule of thumb is to have a couple of different esthetician bio examples ready and waiting to go, then you can implement them where you see fit.

• Spell and grammar check: Nothing can affect that perfectly constructed bio quite like a slew of misspelled words or a run-on sentence. To ensure professionalism and accuracy, make sure to toss that bio into a handy dandy spell check program. While you’re at it, running it through a grammar checker would not be a bad idea either.

• Share your work: Need a second opinion or some hands-on assistance with how to write an esthetician bio? Reach out to your friends, family members, and fellow beauty industry pals if you need a little help with your bio. Experienced skin care professionals who has been around for a while can also be a good support system to turn to.

Key Points:

• Be passionate, positive and personal
• Be concise and use proofreading softwares or friends and family to help read and evaluate
• Highlight the important things: your specialties, your education and any accolades.

StyleSeat Superstar Bios

With StyleSeat, we make it easy to share your professional bio with potential clients. There’s nothing we love more than an expertly constructed esthetician bio on our platform.

Build Credibility With Reviews and Real Results

Your reviews are one of the most powerful tools for attracting new clients. They turn happy experiences into proof of your skill and professionalism — and help potential clients feel confident booking with you. When clients see real results and positive feedback, they’re far more likely to trust you with their next look.

How to Get Clients to Leave a Review

But how do you get people to leave reviews and how do you make sure potential clients see them? Online booking and appointment scheduling apps like StyleSeat make it easy to collect reviews and share them.

• After each appointment, clients get a thank you email promoting them to leave a review.
• Reviews are automatically posted to your booking page for potential clients to read.
• And, next to each review, you’ll see a “Share to Facebook” button so you can share your rockstar reviews with followers.

Timing matters! The best moment to request a review is right after a successful appointment, when your client is feeling great about their results. StyleSeat will always send your client a reminder to leave you a review. 

Here’s where you can find your review link to send to your clients who didn’t get a chance to leave a review:

More -> Profile -> Star Ratings & Reviews -> Click and copy “Ask for Reviews”

Don’t Be Afraid to Ask in Person

• Most of the stylists we speak to about getting reviews consistently say, if your client liked her service and you ask nicely, she will be more than happy to do it!
• The most effective way to capture a review is to ask your clients in person. They’re in the chair, they just hung out with you for an hour or more and you made them feel great. JUST ASK! That’s the BEST TIME. Let’s be honest, it’s easier to ignore your email than an in-person request.
• Bring up reviews early on in the appointment so it is fresh in their mind. Remind them that your goal is to make them feel amazing and you’re going to do everything in your power to earn a five-star review from them.
• Appointment management apps like StyleSeat make it easy for clients to pay and leave a review after each service (just like uber). If clients are logged into their account, they go to “My Appointments”, click on their appointment with you, and leave a star rating and written review. These reviews are posted directly to your profile for all potential clients to see.

Ask Through Your StyleSeat Messages

• If asking in person isn’t always possible, your StyleSeat messaging tool is the next best thing. It’s personal, direct, and feels like a natural continuation of the conversation you already had during the appointment. Clients who hear from you shortly after their service — while they’re still feeling fresh and loving their look — are far more likely to leave a review.
• Use your message as a warm check-in, not a script. Thank them again for coming in, ask if they’re loving their hair/nails/skin, and then gently remind them that reviews help your business grow. A quick, friendly message like this goes a long way: “I loved seeing you today! If you have a moment, leaving a quick review on my StyleSeat page really helps me grow. So grateful for you.”
• Because the request comes from you personally, not an automated email, clients feel more connected — and more motivated to help. Keep it simple, keep it genuine, and send it while the experience is still fresh in their mind.

Ask via Email

• Identify past clients who never reviewed you and send them a personal email with instructions.
• Make it easy – send sample content that they can edit or tweak as they wish.
• If you miss your chance to ask for a review in person, StyleSeat automatically sends clients an email that prompts them to leave a review after the appointment.
• Don’t try to offer incentives or gifts to get reviews, it’s a turnoff to clients. However, after a loyal client leaves a review, feel free to show them your appreciation with an upgraded service.

Follow Up With Review To Show Appreciation

Acknowledging your clients’ feedback shows that you’re engaged and care about their experience. Responding to reviews builds connection, loyalty, and signals to potential clients that you value your community.

The more reviews you have, the more trust you build — and the better your chances of appearing in search results. Fresh, consistent reviews help you stay visible and credible on the platform.

Pair your reviews with photos of your work. Seeing real transformations alongside client feedback gives new clients the confidence to book.

Note: Every positive review is a reflection of your artistry and professionalism. Keep the momentum going — ask, respond, and showcase your best work to turn great experiences into steady bookings.