How To Send a Custom Mass Email Campaign to Your Clients

Article summary: Learn how to send a custom marketing campaign to your clients right from your StyleSeat profile.

In an industry that relies so much on the relationship between professionals and their clients, we want to make sure you have whatever tools you need in order to communicate with your clients. One of these tools that we offer is our Marketing Campaign emailing tool. 

If you have an upcoming promotion or special coming up you want clients to know are coming up, or have any sort of other updates like changes to your hours that clients should be aware of, you can use an email campaign to send out those updates.

How to Send an Email Campaign

1. Click Menu 
2. Click Email Marketing under Tools.
3. Click Create Campaign to start your campaign setup.
4. On the Create section, choose a Template, Email Name, and Subject Line for the email.
5. Click Continue.
6. On the Recipients section, choose the clients that you want to sent the email campaign to. 
7. Click Continue.
8. On the Compose section, you’ll set up the email you want to send. You can edit the text, images, and even background color.
9. Once you’re done, click Continue.
10. On the Preview section, you’ll get a chance to look over the email and see what your clients will see. If you need to make any edits, you can click Compose to go back and make any changes.
11. Once you’re happy with the email content, click Finish.
12. You’ll see one last confirmation page, letting you review the final details before you send the campaign. Once you’ve confirmed its all correct, click Send.

Congratulations, you just finished and sent out a fully customized email campaign to your selected group of clients! Once the campaign has been sent out, you can also check on the results, to see how your clients are interacting with it.

NOTE: Due to how the emails are sent out, our system isn’t able to hold onto the visual once the campaign is sent. So if you want to go back and see what a past email campaign looked like, we recommend using the Send To Me option on the confirmation screen so you’ve got a copy for yourself.

How to Monitor an Email Campaign

Once your emails have gone out to your clients, you’ll want to be able to go back to see how the campaign is doing. Are clients receiving them, and once they do are they opening and reading them? Are they going in to book an appointment once they read your email?

Well, you can see all of that in one place right from the Email Marketing page! Just click Menu in the bottom right corner of your screen, then click on Email Marketing under Tools. From here, you’ll see info on any of the past campaigns you’ve sent out including:

• Email Name (the name of the campaign you selected, not the subject line the clients see)
• Date and time the campaign was sent
• How many clients it was sent to
• How many emails were delivered
• How many emails were opened
• How many times your link in the email was clicked
• How many appointments were booked by clients coming through the email